Zuffa Boxing
Definition
Zuffa Boxing is a professional boxing promotion company launched in 2026 as a joint venture between UFC parent company Endeavor (via Sela Sport) and founded by UFC CEO Dana White and Saudi General Entertainment Authority Chairman Turki Alalshikh.
It marks Dana White's expansion from mixed martial arts into traditional boxing, hosting events at venues like the UFC APEX in Las Vegas, with its debut card 'Zuffa Boxing 01' featuring Callum Walsh vs. Carlos Ocampo.
Examples
Dana White traded the Octagon for the ring with Zuffa Boxing, proving he can hype up a jab as well as a rear-naked choke.
Zuffa Boxing's debut had fans wondering if Saudi cash would finally make boxing purses punch above their weight class.
After Zuffa Boxing 01 lit up Paramount+, even casual UFC viewers started calling themselves 'sweet science' scholars.
With Zuffa Boxing in the mix, boxing promoters are sweating more than fighters in a 12-round war.