A ubiquitous search query entered into mapping apps or search engines to pinpoint the closest location of Trader Joe's, the beloved American grocery chain famed for its eclectic private-label products, reasonable prices, and Hawaiian-shirt-wearing staff who make shopping feel like a treasure hunt.

Colloquial shorthand for the frantic quest of urban foragers seeking out the nearest outpost of this cult-favorite supermarket, often triggered by cravings for everything bagel seasoning or $2.99 Charles Shaw wine.