Burger King kids meal Paw Patrol
Definition
A commercial promotional bundle offered by the fast-food chain Burger King, featuring a children's meal paired with a collectible toy or accessory franchise-tied to the animated series 'PAW Patrol'.
A cultural phenomenon of fast-food marketing designed to leverage the intense brand loyalty of toddlers toward animated rescue dogs to drive weekend consumption of flame-grilled patties.
Examples
My toddler would happily trade his inheritance for a Burger King kids meal Paw Patrol toy that will inevitably end up under the couch in five minutes.
The strategic alliance between a burger chain and a team of heroic puppies is the only thing keeping my family sane during a long road trip.
I told myself I was only getting the Burger King kids meal Paw Patrol collection for my nephew, but here I am, collecting every Chase and Marshall figure for my own shelf.