Watching Steve McBee try to balance his cattle ranching duties with the high-pressure demands of reality television is a masterclass in modern lifestyle conflict.

If extreme ranching had a brand ambassador, it would undoubtedly be Steve McBee, who manages to look exactly as rugged in a boardroom as he does on a tractor.

I told my date that I was channeling my inner Steve McBee, although my version of the lifestyle currently involves managing a pile of unwashed laundry instead of a thousand acres of Kansas farmland.