Shore Fire
Definition
A specific brush fire currently active in Riverside County, California, designated as an official incident by CAL FIRE.
The name of a prominent public relations firm specializing in creative communications for the entertainment and culture industries.
Examples
The Shore Fire is currently consuming hundreds of acres, reminding us that nature occasionally likes to hold its own unauthorized, uninvited pop-up concert.
If you are looking to get your career some serious heat, Shore Fire Media provides the kind of publicity that actually lights a fire under your project rather than just letting it smolder.
Watching the progress of the Shore Fire updates on the CAL FIRE portal is the modern equivalent of refreshing a news feed until your eyes burn just as much as the landscape.