LIV Golf funding
Definition
The substantial financial backing provided to LIV Golf, a breakaway professional men's golf tour launched in 2022, primarily by Saudi Arabia's sovereign wealth fund, the Public Investment Fund (PIF), which has exceeded $5 billion in investments as of 2026.
The source of controversy in professional golf, involving massive cash infusions that lured top players from established tours like the PGA with guaranteed payouts and team formats, often criticized as sportswashing.
Examples
LIV Golf funding has golfers trading birdies for billion-dollar bonuses, leaving traditional tours green with envy.
With whispers of LIV Golf funding taps turning off, the league's future looks dimmer than a rainy back nine.
LIV Golf funding turned a gentleman's game into a petrodollar poker match overnight.
Players chasing LIV Golf funding are swinging for the fences, or at least for those fat Saudi paychecks.