Little Caesars Spider-Man pizza
Definition
A limited-time promotional food product produced by the fast-food chain Little Caesars to coincide with the release of a Spider-Man project, characterized by a 'web' pattern created with shredded pepperoni and toasted cheese.
A marketing collaboration item that includes collectible merchandise, specifically designed to capitalize on superhero franchise hype for consumer engagement.
Examples
If you're looking for a pizza that captures the artistic chaos of web-slinging, the Little Caesars Spider-Man creation proves that shredded pepperoni can solve any branding problem.
I told the kids we were going to the premium experience in Brooklyn, but then they realized it was just a Little Caesars Spider-Man pizza and suddenly the webs seemed less heroic.
The marketing team clearly believes that nothing says 'multiverse of madness' quite like a standard pepperoni pizza wearing a limited-edition cardboard mask.