Lemonade insurance
Definition
A digital-first insurance company founded in 2015, offering renters, homeowners, pet, car, and life insurance policies via a mobile app, powered by AI for instant quotes and claims processing.
Known for its behavioral economics approach, 'giveback' program donating unused premiums to charities, and millennial-friendly vibe that turns insurance from sour lemons into something refreshingly sweet.
Examples
After my roommate's wild party trashed the couch, Lemonade insurance paid out the claim before I even finished my morning coffee.
I got Lemonade insurance for my goldfish; now if he swims the wrong way, at least my premiums fund ocean cleanup instead of some CEO's yacht.
Switched to Lemonade insurance because nothing says 'adulting' like an app that approves your flooded basement claim while you're binge-watching Netflix.
Lemonade insurance turned my totaled scooter fiasco into a quick payout—proving life's lemons make the best digital lemonade.