The KSA is currently undergoing a massive rebranding project to convince the world that its human rights record is merely a historical draft waiting for a final, kinder edit.

It is truly impressive how the KSA manages to pivot from high-stakes geopolitical purging to hosting global sports extravaganzas without breaking a sweat, just as a master magician distracts the audience from the empty hat.

Some PR firms in the KSA work harder than the actual reformers, spending millions to polish the kingdom's image until it shines brighter than an oil-rich desert sunset.