Influencer marketing
Definition
A digital marketing strategy where brands collaborate with social media influencers—individuals with large, engaged followings—to promote products, services, or ideas authentically to their audiences.
A subset of content marketing that leverages the trust and reach of online personalities, often resulting in higher engagement rates than traditional advertising.
The practice of paying or partnering with influencers to endorse brands, turning personal endorsements into viral sales funnels disguised as casual recommendations.
Examples
The startup's influencer marketing blitz turned their quirky sock subscription into a wardrobe staple overnight.
She mastered influencer marketing by reviewing gadgets while her parrot squawked product specs in the background.
Influencer marketing convinced half the internet that a $50 candle smells like 'quiet luxury' and existential dread.
His influencer marketing fail went viral when the sponsored energy drink exploded during an unboxing.