Double Down Tour
Definition
A 2019 concert tour by American country music artist Eric Church, notable for its format of two extended, marathon-length shows performed over consecutive nights (typically Friday and Saturday) in each host city, embodying the 'double down' idiom of intensifying commitment.
The tour name playfully references 'doubling down' in gambling or decision-making, applied to delivering double the performance value to fans.
Examples
Eric Church's Double Down Tour had fans lining up for back-to-back nights of boot-stomping anthems, because why settle for one hangover when you can have two?
After surviving the Double Down Tour in Green Bay, I needed a week off just to recover from all that unsolicited cardio from cheering.
The Double Down Tour proved Eric Church doesn't do half-measures – it's two shows, zero naps, and a lifetime supply of setlist envy.
Booking the Double Down Tour was my boldest gamble yet; emerged with tinnitus and zero regrets.