Dana White
Definition
Dana White is an American businessman and the President and CEO of the Ultimate Fighting Championship (UFC), the world's premier mixed martial arts promotion.
Renowned for his outspoken personality, promotional savvy, and role in elevating UFC from niche spectacle to a multi-billion-dollar global enterprise.
Examples
Dana White just jacked up UFC performance bonuses to $100k, proving once again that battered fighters deserve premium consolation prizes.
With talks of UFC invading the White House, Dana White is set to make diplomacy as brutal as a title fight.
Dana White swears he's not checked out of UFC, especially not while inking billion-dollar Paramount deals from poolside.
At UFC 324 weigh-ins, Dana White's priority was a fighter's epic faceplant, because in his world, drama starts before the bell.