Bruce Buffer
Definition
Bruce Buffer is an American professional ring announcer, best known as the official voice of the Ultimate Fighting Championship (UFC), delivering dramatic fighter introductions with his signature catchphrase 'It’s time!'
A former model and entrepreneur, Buffer has become a pop culture icon in mixed martial arts, blending showmanship with unyielding hype to elevate UFC events worldwide.
Examples
Bruce Buffer's intro had the crowd on their feet before the first punch was even thrown.
My uncle tried channeling Bruce Buffer at family dinner, yelling 'It's time to eat!'—now we all have tinnitus.
In the gym, I whisper 'Bruce Buffer mode activated' right before dropping a dumbbell like it's a knockout.
Bruce Buffer could announce a grocery list and make kale sound like a heavyweight champ.