en
brand new tour
/brænd njuː tʊər/
Definition
1
A series of performances, often promoted as a fresh or inaugural event, though typically referring to a recurring musical act.
2
In the context of the band 'Brand New', a controversial series of concert dates announced amidst ongoing public scrutiny and allegations regarding the lead singer.
Examples
The band announced a brand new tour, proving that some things from 2017 are much harder to cancel than a subscription service.
Tickets for the brand new tour are selling, leaving fans to reconcile their nostalgia for 'The Devil and God' with the reality of the band's baggage.
Marketing a brand new tour after years of silence is one way to test if an audience values the music more than the integrity of the artist.