Booking Holdings stock split
Definition
A 25-for-1 forward stock split executed by Booking Holdings Inc. (NASDAQ: BKNG), the parent company of Booking.com and other travel platforms, on April 2, 2026. This corporate action divided each outstanding share of common stock into 25 shares, reducing the per-share price from over $4,000 to approximately $170 while maintaining the company's overall market capitalization unchanged.
Booking Holdings' first-ever stock split, aimed at improving share accessibility for retail investors amid strong quarterly revenue growth, with trading on the adjusted basis beginning April 2, 2026.
Examples
The Booking Holdings stock split turned one overpriced ticket to vacation riches into 25 economy-class invites for the masses.
After the Booking Holdings stock split, my broker's app finally stopped lagging under the weight of those monster share prices.
Wall Street whispered that the Booking Holdings stock split was just the company saying, 'Come on in, the pool's warm – we've got 25 times more shares to splash around.'
Thanks to the Booking Holdings stock split, even my dog's treat fund could book a tiny stake in the travel empire.