APAC
Definition
Abbreviation for Asia-Pacific, a major geopolitical, economic, and business region encompassing countries in East Asia, South Asia, Southeast Asia, Oceania, and the Pacific Rim.
Commonly used in international business, marketing, and tech to refer to markets in this diverse area, home to billions and rapid growth hotspots.
Examples
The overconfident CEO announced a bold APAC expansion, only to discover that 'panda express' doesn't count as market research.
In Silicon Valley pitch decks, 'unlocking APAC' is code for 'hiring a translator and praying for dim sum deals'.
Our sales team nailed the APAC quarter by mastering three time zones, two noodle slurps, and zero sleep.
APAC strategy meetings devolve into debates over whether bubble tea qualifies as a legitimate business expense.